914 - Applying Strategy to Your Digital Presence
Kimberly Smith, Director of Marketing & Customer Care, Bolingbrook Park District; Justin Waters, Marketing Manager, Oak Lawn Park District
Smartphones and technology are not going away. It is more important than ever to ensure your digital presence supports your brand. This can be accomplished by having a solid strategic plan for your digital assets. This session will walk you through the strategic planning process for your website, social media, and other digital assets. You will also gain a solid understanding of appropriate metrics to ensure you are supporting your district’s overall goals.
- Create a step-by-step process to develop a strategic plan specifically for digital assets, including your website, social media, e-newsletters, YouTube channel, and more.
- Develop a comprehensive metrics plan for their digital assets and understand how they tie into their overall district-wide strategic plan.