2021 IAPD/IPRA Soaring to New Heights Conference
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907 – How to Measure the ROI of Your Marketing Strategies

Posted on January 28, 2021 Comments Off on 907 – How to Measure the ROI of Your Marketing Strategies

907 – How to Measure the ROI of Your Marketing Strategies

Peter Ross, Co-Founder, 829 Studios LLC

There are a myriad of different ways to market your business and all of them require time and money. In this session, we will review data from dozens of mid-sized travel companies to determine where exactly you should be aligning your resources. Using these successful organizations as our guide, we’ll analyze their approach to marketing online and identify a few of the most effective marketing strategies. Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use with your business.
Learning Outcomes: Participants will be able to:
- Walk away with a framework you can use to evaluate traditional and digital marketing.
- Identify metrics to track and analyze the success of your business’ performance.

Thu 11:30 am - 12:30 pm
Marketing/Communications