907 – How to Measure the ROI of Your Marketing Strategies
Peter Ross, Co-Founder, 829 Studios LLC
There are a myriad of different ways to market your business and all of them require time and money. In this session, we will review data from dozens of mid-sized travel companies to determine where exactly you should be aligning your resources. Using these successful organizations as our guide, we’ll analyze their approach to marketing online and identify a few of the most effective marketing strategies. Perhaps most importantly, we’ll have this discussion within the context of a marketing plan so you’ll be able to take home a comprehensive framework for use with your business.
Learning Outcomes: Participants will be able to:
- Walk away with a framework you can use to evaluate traditional and digital marketing.
- Identify metrics to track and analyze the success of your business’ performance.