905 - Surviving or Thriving; Sponsorships Amid a Pandemic
Stacey Fontechia, Sales and Sponsorship Manager, Naperville Park District
What has happened to your sponsorship program during COVID-19? Did your district thrive, or did you just find ways to survive? This presentation will give you further insight into additional creative sponsorship opportunities that will give your partners added exposure. Additionally, this session will teach you about reevaluating your sponsorship opportunities and determining what works best for your district and partners while creating additional revenue.
- Understand how to increase revenue by reevaluating current sponsorship opportunities and getting creative in your approach, such as with outdoor signage, which can bring in thousands of additional revenue dollars.
- Learn how to evaluate your media kit, including looking for missed opportunities and ensuring that you are taking advantage of every high-performing program in your district, such as preschool, dance, gymnastics, and STEM, not just events and sports.