614 – Creating New Revenue Streams, Wider User Groups and Boosting Downtime For Your Aquatic Center

Recreational, athletic, and leisure facilities constantly look for ways to stay relevant, attract new user groups, and develop new revenue streams. Whether a facility is privately owned, public, or a public/private partnership, operators must constantly innovate and reinvent themselves to combat downtime, target a broad user group population, and create new profit centers. This session focuses specifically on big water – bridging the dry, land-based amenities at these facilities with what traditionally has been profiled for lap swimmers or seniors – the modern competition pool. In this one-hour session, we will visit our newest innovation and climbing walls and other adventure amenities. Learn how to create a marketing vehicle to boost membership, engage current members, and breathe new life into a facility.
Learning Outcomes:
- Learn a great way to stay relevant, whether you are at full capacity or starving for guests/revenue due to a dated facility or new competition in your local market.
- Learn how to re-engage dormant members and guests.
- Learn how to attract broad user groups (children, tweens, active adults, all ages and abilities, and para-athletes).
- Learn how to reduce downtime by assessing options, such as staying open later or extending your season for private rentals, events, classes, or leagues.