607 – Professionally Selling, Marketing and Member Retention in This New World 2021
Mark Davis, CEO, CMS International
In this session you will see how sales and marketing have changed during the last 12 months. What works,and what doesn't work. You will learn how to create a plan that will work for your facilities. Since retention is the key to long term success you will learn how to use sales and marketing to help you retain your members. Learn who to hire, when to market and walk away with a plan that works for you.
Learning Outcomes: Participants will be able to:
- Learn how, when and who to hire. How a screening process can predict outcomes. How do you pay sales staff to keep them motivated.
- Walk away with an annual retention and marketing campaign that will separate you from the rest of your market.