603 - COVID Made Me Do It: Reimagining Traditional Uses of Facilities
Suzanne Waghorne, Division Manager, Carol Stream Park District; Sara Witteck, Recreation Supervisor, Carol Stream Park District
Looking for ways to reimagine a facility that seems to have lost its luster or public appeal? COVID-19 forced us to look at facilities that have been underutilized in fresh in new ways! From hosting special events to extending the guest experience past the expected, taking a fresh look at a traditional facility can expand its use and revenue. Walk away with practical tips for recognizing what current resources you may have and what steps you can take to reinvigorate an outdated space by adapting special events to work within external restrictions and learn to identify cross-marketing opportunities.
- Learn the advantages of reimagining the traditional use of an underutilized facility or space.
- Identify and understand the conception and development of programs, special events, and services that will further enhance revenue development in your facilities.