414 - GTWO – Huh?
Amanda Schwichtenberg, Program Manager, West Allis-West Milwaukee Recreation & Community Services Department
Are you one of the many parks and recreation professionals who do not have a marketing background? It’s ok; you’re not alone. We all face the challenges of promoting our programs and departments, but what do you use to get the word out (GTWO) about the many great things you have to offer? In this session, you will be introduced to free, easy-to-use tools, such as Canva, Mailchimp, and Video Editor, that will help you create a professional-looking flyer and video. In addition, other tools, such as Youtube to MP3, Remove Background, and others, will be introduced to help you achieve the final product. If you are looking for new ways to GTWO about your programs, these tools will help you stand out.
Learning Outcomes:
- Use Canva to create a professional flyer.
- Discover tools, such as Background Remover and Photo Editor, to help manipulate photos and images for better promotion.
- Use Video Editor to create promotional videos. Understand the steps of capturing and editing video, as well as adding additional sound or music to videos.