414 – Great Expectations Can Revenue Goals and Social Equity Co-Exist

The roots of the recreation profession lie in the playground movement of the 1880’s. We were a social service created to keep children safe, but today we are asked to be a service that recovers its cost: can both of these co-exist??? In this session we will review how to identify and address community need, address cost recovery goals and meet the mandate for equity in services. These two mandates can co-exist if a relevant service is provided based on planning, market segmentation, competition analysis and financial performance monitoring.