407 - Marketing Best Practices for Non Marketers: Bridging the Gap Between Marketing and Recreation (the Sequel)
Mike Terson, Superintendent of Communications and Marketing, Buffalo Grove Park District; Stephanie FitzSimons, Marketing Manager, Bartlett Park District; Katie Drum, Marketing Coordinator, DeKalb Park District; Marlon Rodas, Marketing and Communications Manager, Wilmette Park District
This 2019 session was very well received, with many wanting a next-level continuation. Therefore, we are picking up where it left off. Our marketing departments continue to grow with constant changes in technology and social media and overall branding and sponsorship needs. Gone are the days of the tech-savvy recreation supervisor handling the brochure or website. As the parks and recreation marketing field evolves, a disconnect can often increase between the recreation department’s needs and the marketing department’s best practices. Join our panel of veteran marketing professionals who will share their experiences, answer questions, and provide ideas and solutions to help your agency create synergy between the two departments. Bring your stories of challenges and frustration. This panel will help recreation professionals better understand the minds of marketing people and how to leverage their expertise for better results.
- Understand best practices to better market recreational programs and events.
- Work more efficiently and harmoniously with the marketing staff.