405 - Program Evaluation – Obtaining the Information You Really Want to Know: Part II
Megan Owens, Assistant Professor, Western Illinois University
Every year, park and recreation agencies provide hundreds of thousands of programs, events, and services. Some programs address specific goals/outcomes, whereas other events or services focus on enjoyable experiences. How do we know that our intended outcome is achieved? Many agencies use generic customer satisfaction surveys except when a granting organization requires specific data from participants. Agencies should employ program evaluation to gather information to make informed decisions about program design and goals. Program evaluation does not need to be overly complicated or time-consuming. Part two will recap the evaluation design method with a strong emphasis on the implementation process of the evaluation across an agency.
- Initiate the design of a program evaluation for one program, event, or service for your agency.
- Identify two methods of implementing a program evaluation.