404 – Program Evaluation – Obtaining the Information You Really Want to Know: Part I

Every year, park and recreation agencies provide hundreds of thousands of programs, events, and services. Some programs address specific goals/outcomes, whereas other events or services focus on enjoyable experiences. How do we know that our intended outcome is achieved? Many agencies use

405 – Program Evaluation – Obtaining the Information You Really Want to Know: Part II

Every year, park and recreation agencies provide hundreds of thousands of programs, events, and services. Some programs address specific goals/outcomes, whereas other events or services focus on enjoyable experiences. How do we know that our intended outcome is achieved? Many agencies use

407 – Marketing Best Practices for Non Marketers: Bridging the Gap Between Marketing and Recreation (the Sequel)

This 2019 session was very well received, with many wanting a next-level continuation. Therefore, we are picking up where it left off. Our marketing departments continue to grow with constant changes in technology and social media and overall branding and sponsorship needs.

137 – Read Beyond the Beaten Path: Parks and Libraries Collaborating on Summer Reading

Parks and libraries serve the same populations, and it is in the community’s interest to leverage our respective strengths to deliver the highest level of service. Illinois’ iREAD summer reading program is an initiative of the 501(c)3 Illinois Library Association, intended to