Social media helps humanize police departments by allowing the police force to connect and converse with the public; more importantly, it provides a platform for police officers to share multiple types of information quickly. Sergeant Tracy Lillard will show several ways she

We all try to provide an excellent customer service experience 100% of the time. Unfortunately, sometimes things don’t go as planned. At that crucial customer experience moment, we can either lose a customer forever or turn them into a raving fan by

Explore the current trends and techniques in digital marketing, social media, SEO, content, and mobile trends. Learn how digital marketing can matter the most to your marketing department and organization, and have fun playing some rock trivia! Learning Outcomes: – Identify the

Smartphones and technology are not going away. It is more important than ever to ensure your digital presence supports your brand. This can be accomplished by having a solid strategic plan for your digital assets. This session will walk you through the

“Everyone’s on their phones nowadays!” Well, lucky you! This presentation showcases the importance of vertical video in modern media dissemination. Find out how you can turn a daunting capture format into a medium used to gain the trust of growing generations! In

This isn’t your traditional marketing session. It is an in-depth look at how to start a podcast, different styles to communicate your message to the community, and first-hand accounts of creating a podcast and how to succeed. This session also provides an

Marketing and communications professionals, join with your industry colleagues to talk through the hot topics of parks and recreation marketing. Roundtable discussion topics will be diverse and cover everything: photography, graphic design, branding, internal/external communications, special events, programming, and just about anything

What has happened to your sponsorship program during COVID-19? Did your district thrive, or did you just find ways to survive? This presentation will give you further insight into additional creative sponsorship opportunities that will give your partners added exposure. Additionally, this

Small teams struggle with marketing, not because they don’t see its value, but because they don’t have the resources. In this session, I will teach you how to prioritize, build systems, and use automation tools to increase your marketing results by 10x.

Are you one of the many parks and recreation professionals who do not have a marketing background? It’s ok; you’re not alone. We all face the challenges of promoting our programs and departments, but what do you use to get the word