2021 IAPD/IPRA Soaring to New Heights Conference
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908 – Creating Professional and Attractive Images Using Digital Photography

Posted on January 12, 2021 Comments Off on 908 – Creating Professional and Attractive Images Using Digital Photography

Ansel Adams stated, “You don’t take a photograph, you make it.” Learn how to make your own with the BIG 3, F-Stop, shutter speed and ISO. What are those? You’ll find out! Not sure where to point your camera? Learn the rules

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907 – How to Measure the ROI of Your Marketing Strategies

Posted on December 6, 2020 Comments Off on 907 – How to Measure the ROI of Your Marketing Strategies

There are a myriad of different ways to market your business and all of them require time and money. In this session, we will review data from dozens of mid-sized travel companies to determine where exactly you should be aligning your resources.

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906 – Mapping Your Resident Journey to Better Serve Your Community

Posted on December 6, 2020 Comments Off on 906 – Mapping Your Resident Journey to Better Serve Your Community

Using real-life Parks and Recreation personas, this session will dive into Customer Journey Mapping: the why, the how and (most importantly!) the what-to-avoid. Customer journey mapping helps organizations step into their resident’s shoes and see themselves from the resident’s perspective. By creating

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903 – App-a-licious

Posted on December 6, 2020 Comments Off on 903 – App-a-licious

Is your district looking to develop a smartphone App for your community? Join us for some juicy details on how you can produce an App that will score gold with your core audience! Learn what it takes to keep your App Healthy

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905 – Reflecting Your Diverse Community: Equity in Marketing

Posted on November 25, 2020 Comments Off on 905 – Reflecting Your Diverse Community: Equity in Marketing

Even though everyone on this planet has felt excluded in one way or another, we are still telling others they can’t come play with us. This session will identify common stereotypes in society, learn how bias can be harmful to the growth

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